"I'm obsessed with
the masque."
ANTONIA GENTRY, ACTOR
Check out Antonia's go-to-curl products, including
be curly advanced™ intensive curl perfecting masque.
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
Coily, curly and wavy hair hub
Learn more about styling and caring for your curls from our textured hair experts
Now trending
NEW be curly advanced™
See the difference with be curly advanced™
MODEL CURL TYPE: 4B/C
Before: Unwashed hair.
After: Results with be curly advanced™ co-wash,
intensive curl perfecting masque,
curl perfecting primer, and coil definer gel.
MODEL CURL TYPE: 3C
Before: Unwashed hair.
After: Results with be curly advanced™ shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream and coil definer gel.
Shop by curly hair type
Discover the right products for your curly, coily and wavy hair.
Earn exclusive rewards
Enroll in our loyalty rewards program for just £10*. Unlock free shipping, exclusive rewards, discounts, and more.
Our terms and conditions have changed. View terms & conditions of the AVEDA PLUS REWARDS program, or see our FAQs
*Complete enrollment during checkout.
Discover Aveda
Our Online Services
Plant-powered hair care rooted in nature
*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.
*Laboratory testing on tresses. **From March 24 – September 30, 2024 (or until supplies last), Aveda will donate $20 USD per Botanical Repair™ Strengthening Overnight Serum sold in all participating Aveda locations and online at aveda.com, aveda.co.uk, and Aveda websites in participating countries to ‘charity: water’ to help provide clean, safe drinking water to people in developing countries, up to $600,000 USD donation total.*
***The $20 USD donation amount corresponds to approximately 15.80 GBP per Botanical Repair™ Strengthening Overnight Serum (based on exchange rates applicable on January 15, 2024). The maximum total donation amount corresponds to approximately 474,014 GBP (based on exchange rates applicable on January 15, 2024). The actual donation will be paid in USD. charity: water is a U.S. based charity incorporated and tax-exempt in the U.S. and operating globally.
1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.