VIP Tiers

Number Icon 1
#PVINSIDER
$1-$99

- 1 Shore Dollar per $1 spent

- Insider email list

Number Icon 2
#PVIP
$100-$199

- 1.5 Shore Dollars per $1 spent

- Insider email list

- Early access to sales & new arrivals

- One time use 30% OFF code

Number Icon 3
#PVA-LISTER
$200+

- 2 Shore Dollars per $1 spent

- Insider email list

- Early access to sales & new arrivals

- One time use 30% OFF code

- Free shipping on all orders

Frequently asked questions
What is the shore club?

The Shore Club is Pura Vida’s *exclusive* rewards program that’ll give you ALL the good vibes. Earn Shore Dollars to cash in for discounts on your next order!

How do I earn Shore Dollars (Points)?

When you join the Shore Club, you earn Shore Dollars when you purchase eligible products. The points you earn are based on your current membership tier:

  • #PVInsider members earn 1 Shore Dollar for every USD$1.00 spent on a Qualifying Purchase.
  • #PVVIP members earn 1.5 Shore Dollars for every USD$1.00 spent on a Qualifying Purchase.
  • #PVA-Lister members earn 2 Shore Dollars for every USD$1.00 spent on a Qualifying Purchase.

A few more things to note:

  • Shore Dollars are calculated based on the subtotal of a Qualifying Purchase after any discounts have been applied.
  • You don’t earn any Shore Dollars for dollars spent on applicable taxes, shipping or handling and the following products: Customize Your Bracelet, Gift Cards or Gift Boxes
  • When products are returned for a refund to the original payment method, Shore Dollars will be deducted from your account for the amount of the return, net of taxes, shipping and handling.
What can I redeem Shore Dollars for?

You can redeem Shore Dollars for discounts on your next order! Offers include:

  • 100 Shore Dollars = $5 OFF
  • 200 Shore Dollars = $10 OFF
  • 400 Shore Dollars = $20 OFF
  • 600 Shore Dollars = $30 OFF
  • 800 Shore Dollars = $40 OFF
  • 1000 Shore Dollars = $50 OFF
Who can be a part of the Shore Club?

All Pura Vida customers can join the Shore Club at the moment as long as you have a Pura Vida account.